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~100th post on froZENwell~

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Disclaimer

This post is an account of my experience working for/in Tech Nidarshan’11 held between 3and 5 November, 2011 at NMAMIT, Nitte. All the views expressed here are personal to me and I do not wish to entertain anybody’s opinion(s) that can negatively impact the spirit of my post and hence of Tech Nidarshan’11. I have not named anybody in this post because naming each and every person wouldn’t be possible.

Much before “This November”

A very vibrant group of students met up for the first time in the college campus on 28 May 2011 and that was the beginning of  “the core committee”, a group that would go on to expand and handle most of the fest activities in a manner  that was never witnessed before. We grouped ourselves into many departments based on our interests and capabilities. A bunch of students “with fire in their eyes”, as the core committee head would call us, laughed at each other; ridiculed one another (ask no further), but little did we know that we were just only getting closer to laughing together! There was never a compromise on the thinking; we never gave up thinking much more than what standards we had set. And then we promised to one another to do, whatever it “tech”s! This November, we were getting close to making a History! Did we promise way too much? Was it deliverable? Was it executable? Would it be worth all the effort and the build up? Would we make it? Would we live up to it?  Time was patiently waiting to answer to these.

Joining dots looking backwards

TN’11 was lucky to have a time tested model of TN’10, we started analyzing the first edition’s events and based on elimination, we retained the hit ones. That was an important step, I think. Like the other already established fests we could not afford to keep having only new events each time because that would mean a lot of ‘getting to know’ period, effort and of course the risk! We had a very clear idea about how Tech Nidarshan as a brand must look; hence we decided to have a logo so that we could standardize it and trigger the multitude’s memory. We used the fact that a standard tag line, an image impacts stronger on minds (like the f of facebook, the t of twitter), it was just one step; an intelligent one perhaps.

One of the major criticisms for TN’10 was that it wasn’t “tech” enough. Except, it was! But many failed to see it because it got overshadowed by the gleam and glamour of the cultural shows and external artist evening! Technical fests elsewhere are conducted this way, a lot of energy and money is spent on the show-show part of it. Thankfully for Tech Nidarshan’11, we had other plans, we had promised to do different after all!

The only way to make a statement is to make a difference

Tech Nidarshan’11 official activities began with Paathshala- a social initiative event in association with a frontrunner NGO for educating underprivileged children. This had all the chances of going wrong and going wrong horribly. Our gamble at associating with outside social organizations to conduct events? Never happened before.  Paathshala not only brought a lot of love and light to our lives but also gave us hope that new things are possible and that “hope is real”! Meanwhile, we were trying to get some sponsors for our events and what do we know, we got a fairly good response. Tech Nidarshan’11 ‘s branding was working underside, from headers of our letters, to our website, to flyers, handouts and even visiting cards, we had our logo and tagline printed!

Most important outcome, in my opinion was that our attitude had begun to change towards outside associations. We went on to have food stalls installed in our campus, we had events fully sponsored by certain companies, and we had professional stage settings- all of it a new precedent at Nitte! We had super bikes and super gadgets kept for display too. We had managed to “tech” it to a large extent.

All decked up!

There were hurdles, as one might guess, but we would get into huddles and jump over them. Also, I must mention that for the first time I saw a clear division in the students of our college. A large interested group that did certain one thing the best, a fairly large group that did everything fairly well, a small group that did everything very well and the small disinterested group that never showed up from the beginning to the end. My personal favorite was working with the The Team Thorana- the official event organizing group of NMAMIT. We procured materials and made our own participant folders, we stayed back till late and prepared to decorate every part of the campus. Also, we thought it is never a wrong time to appreciate art, we opened up the stage for students’ drawings, paintings, stamp-coin collection! These all proved very beneficial because this did not let anybody feel that they were doing nothing- the last category of students also joined in in different places!!! Somebody was good with kids- organized Paathshaala, somebody good at crafts- joined Thorana and so on! Tech Nidarshan began with an intention to demolish the branch divides and Tech Nidarshan’11 went a step ahead to demolish personality divides, the many membranes vanished!

Cultural evenings have been the trend in almost all the fests in our neighborhood and it also has been a Nitte favorite, but this time it was eliminated and that gave us opportunity to include few more events i.e, Tech Bits- the technical gaming zone. The intention of it was to keep the campus lively despite the absence of a cultural evening! I think, it clicked well! There were people in every nook and cranny and they stayed back for nothing but “tech”!

Tech Nidarshan’11 kept everybody very busy, there was a lot to miss if you wished to catch up with one thing and that was the beauty of TN’11. You had Fiery Birds, live adaptation of Angry birds on one side, you had gadget expo on another, would you miss eating the kebabs? Would you not watch the air show then? Wouldn’t you take part in Zeztifiedv2.0? What about Xpressions, would you have the time to have a look at it? What about…

The many Murphies!

“Whatever could possibly go wrong, will!” Just a week before the D-day we had begun to get all the weather forecasts against us; ‘torrential rains’, it said.  “Sunta hain Guru gyani, gagan mein aawaz ho rahi jheeni”, said Kabir (sorry to bring him here :P

Our hearts managed to reach our mouths! Everything now depended on rain? Months of preparation would get washed away? The many outdoor events, the air shows, the bike expos, the registrations, the decorations, the external artist, would all get drenched now? Seeing a few days’ before the fest, it seemed there was every possibility of everything going wrong. But we never lost hope, we never gave up.

Sometimes, it is not all about technology, it is also about faith! But it did rain on all the days, after all the forecasts proved to be accurate. It did not affect Tech Nidarshan’11 organizers much though. Solutions came up right from skies. It would rain and stop just before the air show, it would rain and almost ruin the external artist evening but then would stop to allow the music to take over!

So what was Tech Nidarshan’11 made up of? Personally, it was my life’s most gratifying experience and now that isn’t anymore, I miss it. Looking back, I think, we did do, whatever it “techs” (screw grammar)

My two pence

There is lot of things, I am not able to describe in detail here. But there are some things I must mention and it must be told. What can be done/undone for a better Tech Nidarshan’12? My two pence on this-

  • Reduce the number of events, limit it to 4-5 per branch- that we have now established ourselves as a happening event, it would be easier to have less events and more publicity.

  • More technical talks please- would be awesome if we somehow had TEDx or such events at Nitte. Remember that it is a technical fest and less or no technical talks is off-putting.

  • Contact contact contact- we need to contact more people, we need to keep on mailing people to have a look at our website. Collect the many many mail ids from me.

  • Launch the website at least by April-May 2012 – perhaps an empty website with “stay tuned” and last year’s updates playing will do. Change the colours, fonts and taglines but may be retain the logo. Have a “look back” section in the website.

  • Start planning for the events and there is nothing wrong in retaining the hit ones.  Upload the details early.

  • Then perhaps go for sponsorship. The sponsorship brochure will work this time. Highlight TN’11 and the sponsors of it in the brochure.

  • Have social initiative events and make sure it is used for publicity.

  • Do not take internal publicity for granted.

  • Keep the tone of our official internet interactions very professional. Make use of fb, twitter etc. the way some elite brand would. Hint: Cum 2 R fest pls. Tnx. Etc.

  • Learn from every fest you attend or choose not to.

  • And lastly, never fail to try out new things = don’t cling on too much to the old ones!


Image Credits : AKS Photography

Video credits : Bandi Deepak Reddy, Kishore Kumar Shetty, Gahana Shetty

Official TN logo designed by Karthik Kamath